With the unfolding of modern technologies and preponderance of Digital Marketing (DM), businesses are doing all that they can to match up the pace.
Businesses are either changing their plans of action into the digital one, or amplifying existing marketing strategies with digital advertising techniques- And the first question that may arise here is- Why Digital Marketing is important for your businesses followed by what is the role of Digital Marketing and what are the benefits of Digital Marketing.
I’ll dissect this for you and let us start with some statistical influences of Digital Marketing-
Why Digital Marketing is Important?
34% of the businesses already had an integrated digital marketing plan in 2016
72% marketers believe that traditional marketing is no longer sufficient and Digital Marketing will make their company revenue to be increased by 30% by the end of 2017
More than 80% of businesses will increase their digital marketing spending plan that may go beyond the IT budget.
Why Digital Marketing is important for your business
You need to incorporate befitting Digital Marketing Strategy in your business module in an attempt to be an active part of the exceptionally pervasive and equally lucrative online market place.
Since DM is not just a quickly developing power in today’s world of marketing, it is set to be the eventual fate of marketing. One of the benefits of Digital Marketing is that it seems that soon digital marketing will surpass all the traditional marketing maneuvers.
Why Digital Marketing is Important
Digital Marketing Vs Traditional Marketing
We all are aware that the world is quickly moving from traditional to digital way of functioning. People are aware of the role of Digital Marketing & prefer to consume digital content, and businesses that have not yet perceived DM in their advertising systems need to habituate ASAP.
Digital modes of communication and marketing are more adaptable, quicker, quantifiable and result-driven. Benefits of Digital Marketing are applicable to both marketers as well as the customers. Let us delve into the reasons why digital marketing is important for your business–
Reasons why Digital Marketing is Important
Importance of Digital Marketing- Equal Opportunity for all kinds of businesses
DM levels the online playing field and offers equal opportunities for all kinds of businesses. It is no more like the old days scenario when multinationals and big business houses mostly embraced Digital Marketing. Now, DM really evens the odds, giving little and medium businesses the opportunity to compete against the established businesses and draw in their share of traffic.
Small and medium scale businesses or startups now have the assets to perform sales and marketing processes that were beforehand accessible to big companies.
While thinking of the importance of Digital Media Marketing, the most noticeable benefit is its ability to engage with multiple customers without using call centre services.
Even the conversions associated with DM rank higher than other modes of marketing and communications.